Your Direct Primary Care (DPC) website attracts curious visitors every week, — curious about your model, or memberships, looking to join, or needing guidance. But most leave confused, uncertain, or overwhelmed. Why?

By design, websites are informational and not designed for instant help. They are designed to read and discover – not converse and clarify. For instance —

• It may not instantly answer key questions like “What exactly is DPC?”, “What services you offer?”, “Do I need an insurance coverage?”, or “What’s included in the membership?”, “Do you have a parking?” etc

• It may not offer real time clarity unless user goes through it, contact forms may not feel personal & may take too long to get a response.

• It treats someone ready to join today the same as someone just browsing — with no triage, no guidance, no warmth.

As a result, potential patients who were ready to take the next step lose confidence, get distracted, or decide to “come back later” — and never do.

Problem is, you website is not build for instant help and engagement and user drops off within 2-3 mins.

Ela changes that by instantly engaging and assisting your website visitors.

• She instantly greets website visitors and understands what they’re looking for — a quick question, an appointment, or help joining.

• She explains your model clearly, handles FAQs, walks users through membership options, and even books meet-and-greets.

• She ensures no potential patient is lost to confusion, delay, or friction.

• She works 24/7 — even when your front desk is closed.

Ela will be a first screening for over 80% of population and you can take control anytime. Ela smartly hands it off to you only if it’s featured – freeing your hands for better work.

Your care model is built on access and simplicity — Ela brings those values to your digital front door.

The Real Impact

Without Ela:

• Potential members bounce within 2–3 minutes.

• Your team is buried under avoidable admin.

• You lose leads who were ready but got no help.

With Ela:

• Your website becomes a true conversion channel, not just a brochure.

• You increase memberships without adding front-desk staff.

• Your DPC promise of access and clarity starts at first click, not first visit.

Closing thoughts